Born in 1997, it is a mid-to-high-end draft beer brand under Zhujiang Beer. It is China's first real pure draft beer and one of the leaders and setters of pure draft beer standards in China.
For a long time, Zhujiang Chunsheng has built its brand with an unreconciled brand attitude, fully implemented the brand concept of "Sheng·Extraordinary", and created draft beer products suitable for young consumers in order to bring consumers a better product experience. This is the original intention of Zhujiang Pure Life. Zhujiang Chunsheng adopts industry-leading low-temperature membrane filtration and sealed aseptic filling technology to preserve the freshness and nutrition of Zhujiang Chunsheng, bringing a smooth taste; and bringing young people’s unique taste buds experience and current trend aesthetics Combine, advocate breaking the convention, not reconciling to mediocrity, not sticking to the present.

Adopting high technology of low-temperature membrane filtration and sterile packaging, succeeding to the process and product characteristics of Pearl River Beer, Pearl River Group Company has developed Pearl River Draft Beer as the latest beer in 1990s'brewing with high quality brewing water, rice and imported malt. Pearl River Draft Beer is filled into new bottles or cans in specially built clean room without pasteurization for the sake of mellowness and fresh flavor after the advanced membrane filtration system imported from Germany. It can maintain the greatest extent of nutrition and flavors in beer.